Imitation is not always the highest form of flattery! Manufacturers lose billions of dollars in revenue each year due to fake product sales. Counterfeiting also impacts brand perception and value as the quality of counterfeits doesn't compare.
Brand owners and manufacturers face significant challenges.
Counterfeiting leaves a trail of social and economic impact.
Historically manufacturers and customers seldom interacted. Manufacturers invested in brand awareness but not in customer interaction. The internet has made the direct relationship easier, however consumers often find registering their products as a one-way street where they provide data but get little in return. Many manufacturers lack a systematic way to support their customers or alert them to important product recalls and service bulletins. Customers currently search across the internet to find replacement parts and service needs, often finding outdated or incorrect information.
Your products are unique and your brand is important. With UPR, manufacturers easily offer their customers a branded interface with dynamic content.
Product registration is one of the most effective ways for companies to identify and better understand their customers. With UPR, manufacturers can offer one-click registration and open up a world of benefit to their consumers.
No longer will consumers scramble to find product information. With UPR, consumers always have the most current and relevant content. Product documentation, alerts, eCommerce, promotions and more are provided in real-time.
Some products require special installation, inspection or repair services. UPR offers optional administration services for manufacturers and the service professionals they work with.
Nothing to install. Nothing to download. UPR works with the technologies you and your customers do. Simply grab any device with a camera and one of the thousands of QR Code readers and go.
Let's face it. Product recalls happen, and when they do, proactive notification and resolution are key to minimizing the impact on your consumers and maintaining your brand's image. Say goodbye to old school website and news media recall notices!
UPR's built-in business intelligence presents actionable information to help organizations make more informed business decisions.
Do you have a question or a comment? Are you interested in hearing more about how UPR can help your business? We would love to hear from you. Please complete our contact form below and we will get back to you!