UNIVERSAL PRODUCT REGISTRATION

The new standard for brand protection, consumer confidence
and customer service for manufacturers and their customers.

Brand Protection

Proactive counterfeit detection and prevention with location awareness.

Customer Service

Real-time access to product information, service bulletins, recalls and other critical information.

Data Analytics

Actionable information to help organizations make more informed business decisions.

UPR is Brand Protection and Anti-Counterfeiting

Imitation is not always the highest form of flattery! Manufacturers lose billions of dollars in revenue each year due to fake product sales. Counterfeiting also impacts brand perception and value as the quality of counterfeits doesn't compare.

The Problem

Brand owners and manufacturers face significant challenges.

  • Counterfeiting costs companies billions of dollars annually.
  • Imitation products are difficult to distinguish.
  • Fakes often use cheap or harmful materials.
  • There is often a lack of quality control.

The Impact

Counterfeiting leaves a trail of social and economic impact.

  • Fakes tarnish brand reputation and devalue the investment.
  • Customers attribute lack of quality and durability to the brand.
  • Consumption of fake goods leads to lost jobs.
  • Companies face negative social media and word-of-mouth.
1.7

TRILLION DOLLARS OF LOST REVENUE IS THE COST OF COUNTERFEITING TO COMPANIES

7

PERCENT OF WORLD TRADE IS NOW IN COUNTERFEIT GOODS

1

PERCENT OR LESS OF TOTAL IMPORTS ARE SEIZED BY CUSTOMS WORLDWIDE

93

PERCENT OF EXECUTIVES SAY IMPROVING THE CUSTOMER EXPERIENCE IS A TOP PRIORITY

UPR is Product Registration, Customer Service and Content Management

Historically manufacturers and customers seldom interacted. Manufacturers invested in brand awareness but not in customer interaction. The internet has made the direct relationship easier, however consumers often find registering their products as a one-way street where they provide data but get little in return. Many manufacturers lack a systematic way to support their customers or alert them to important product recalls and service bulletins. Customers currently search across the internet to find replacement parts and service needs, often finding outdated or incorrect information.

Universal Product Registration is...


Unique Like You

Your products are unique and your brand is important. With UPR, manufacturers easily offer their customers a branded interface with dynamic content.

Registration At Your Fingertips

Product registration is one of the most effective ways for companies to identify and better understand their customers. With UPR, manufacturers can offer one-click registration and open up a world of benefit to their consumers.

Content Management

No longer will consumers scramble to find product information. With UPR, consumers always have the most current and relevant content. Product documentation, alerts, eCommerce, promotions and more are provided in real-time.

Universal Administration

Some products require special installation, inspection or repair services. UPR offers optional administration services for manufacturers and the service professionals they work with.

Platform Independent

Nothing to install. Nothing to download. UPR works with the technologies you and your customers do. Simply grab any device with a camera and one of the thousands of QR Code readers and go.

Turn Your Data Into Insight

UPR's built-in business intelligence presents actionable information to help organizations make more informed business decisions.

Contact Us

Do you have a question or a comment? Are you interested in hearing more about how UPR can help your business? We would love to hear from you. Please complete our contact form below and we will get back to you!

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